How To Use The Internet To Control A Business’ Public Relations Presence by Kane Minks

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By Kane Minks

Regardless of whether you are an online business or a local company, online PR can have either a positive or negative effect on how the public views you. Today, with so many people engaged in online social media, business and online public relations are the driving force of success or failure. Large companies can typically bounce back from bad PR but small businesses can end up losing sales or worse close completely. This is why it is so important to monitor your online PR.

The reputation of any business is the key that will keep customers coming back or turn them away. Receiving bad PR can change the perception of a company to the consumer forever. In recent times, the NFL’s replacement referee blunder at the Sea Hawks and Packers football game has grown into a PR nightmare for most. The refs made a very controversial decision on a touchdown. The NFL still has not offered a complete explanation or solution to fans and stakeholders, or at least one that will satisfy the millions of still-angry fans. Fortunately, the NFL is a large enough organization to withstand this bad press. They are a case for what not to do in a public relations situation.

As a business owner or a representative that can speak on behalf of the company, everything you say and do can spread like wildfire over the Internet. Therefore, you need to monitor anything that is said and how it is said when you’re online. Commenting on social media sites, blogs, or your own website negatively is not going to earn your company very good reviews among consumers who have a choice of where and how they purchase products.

Positive online PR happens when the reputation of a business remains strong and positive in the eyes of the consumer. Not only is it important to have a social media presence online, but it needs positive updates on a regular basis. Just setting up a fan page on Facebook and never posting doesn’t gain you any PR at all. Social media is huge, so using it to your advantage is key to your business growth as well as keeping your PR positive.

Monitoring your social media comments as well as public forum columns will help you keep your company from increasing bad PR. There are even businesses that can assist your business with press releases and with monitoring the information being discussed about your business online in real time. Keep in mind that word of mouth via social media can spread in a matter of minutes to thousands and millions, which is why it is so important to keep your online comments positive and monitor things happening online.

Kane Minks

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Spirit Airlines hit with lawsuit over fees – Business – MiamiHerald.com by Kane Minks

English: Spirit Airlines N587NK (an A321-231) ... Kane Minks

Spirit Airlines hit with lawsuit over fees – Business – MiamiHerald.com.

Kane Minks

Interesting story. Spirit is an Ultra Low Cost Carrier that makes their profits from exorbitant fees. The only thing included in their basic ticket price is the seat and the ability to carry on one personal item (like a purse or backpack). Everything else incurs a fee. This lawsuit is in reference to a certain fee they have been charging their customers for years. Their passengers love to hate them for their fare structure, but in the end they always come back. They simply offer the cheapest fares to some of the most popular destinations in the U.S., Central America, and South America. A Spirit Airlines Case Study will follow shortly……

 

Kane Minks

Airline Regulation or Deregulation…the Great Debate?! A Quick Good, Bad, and Ugly by Kane Minks

A Boeing 747 of Pan Am at Zurich Airport regulation Kane Minksby Kane Minks

Regulated or not, the airline industry has many intense and relentless pressures always bearing down on it.  Deregulation was a success by many calculations, including increased efficiency, lower prices, and increased service.  The evolution of the airline industry is what some experts point to as the best proof of why deregulation, for all its troubles, ultimately is better than a regulated environment.  While more regulation may have increased stability to an extent, the industry would have never grown as much as it did if the tight regulations of the past remained.

Back before 1978, the CAB had control (to a large extent) of the winners and the losers, as far as who could compete and how they competed.  After deregulation, just as in any other free-market industry or company, winners and losers are based on the decisions they make and how they run their businesses.  The airline industry and airlines figure themselves out based on what customers demand and what customers are willing to pay for.  Despite the era of airline deregulation, the U.S. federal government still regulates safety and the air traffic control system, and steps in whenever either seems threatened.

Further Reading: Did ending regulation help fliers?

Kane Minks