By Kane Minks
Regardless of whether you are an online business or a local company, online PR can have either a positive or negative effect on how the public views you. Today, with so many people engaged in online social media, business and online public relations are the driving force of success or failure. Large companies can typically bounce back from bad PR but small businesses can end up losing sales or worse close completely. This is why it is so important to monitor your online PR.
The reputation of any business is the key that will keep customers coming back or turn them away. Receiving bad PR can change the perception of a company to the consumer forever. In recent times, the NFL’s replacement referee blunder at the Sea Hawks and Packers football game has grown into a PR nightmare for most. The refs made a very controversial decision on a touchdown. The NFL still has not offered a complete explanation or solution to fans and stakeholders, or at least one that will satisfy the millions of still-angry fans. Fortunately, the NFL is a large enough organization to withstand this bad press. They are a case for what not to do in a public relations situation.
As a business owner or a representative that can speak on behalf of the company, everything you say and do can spread like wildfire over the Internet. Therefore, you need to monitor anything that is said and how it is said when you’re online. Commenting on social media sites, blogs, or your own website negatively is not going to earn your company very good reviews among consumers who have a choice of where and how they purchase products.
Positive online PR happens when the reputation of a business remains strong and positive in the eyes of the consumer. Not only is it important to have a social media presence online, but it needs positive updates on a regular basis. Just setting up a fan page on Facebook and never posting doesn’t gain you any PR at all. Social media is huge, so using it to your advantage is key to your business growth as well as keeping your PR positive.
Monitoring your social media comments as well as public forum columns will help you keep your company from increasing bad PR. There are even businesses that can assist your business with press releases and with monitoring the information being discussed about your business online in real time. Keep in mind that word of mouth via social media can spread in a matter of minutes to thousands and millions, which is why it is so important to keep your online comments positive and monitor things happening online.
- 3 Shocking Social Media… Ahem… Errors of Judgement (socialmediatoday.com)