New Product Strategy Unveiled As Apple Inc. Is Expected To Release Yet Another Top Product by Kane Minks

Apple iPad iPhone iPad Mini. kane minks. By CrunchBase

by Kane Minks

After having a lot of criticisms about its newest iPhone, Apple Inc. has been rumored to release another new and improved iPad during an event at the end of this month or next month. The event will be hosted by the company and the company has not yet released any confirmation of what is going to happen on the said date. This new product aims to be ground-breaking and able to increase their market share across the board.

The iPhone 5 was introduced to the whole world this past September. The company said it’s the biggest and best thing that ever happened to iPhone since iPhone. One of its many highlights was its thinner build. Everything was made to be faster given its brand new chip. Download time was made much faster. Apple made a mark in the technology industry once again with the release of this iPhone model. Nevertheless, a lot of consumers and technologists in the business were not satisfied with its new map services. Indeed, the company apologized publicly for the lapses and promised to make amends accordingly. With all the rumors and speculations with the newest iPhone, Apple plans to make things even more exciting for consumers with its next and brand new release of its mini iPad.

The Rumored iPad Mini

Although there has been no confirmation from the company itself, there are rumors saying that on the 23rd of October, Apple will release its mini iPad. The screen is said to be from seven to eight inches. The size makes it possible to experience iPad in a mobile kind of way.
The expected date of release for the iPad Mini is just days before Microsoft Corporation unveils its new technologies, the Windows 8 and the Microsoft Surface Tablet. Microsoft happens to be Apple’s biggest competitor.

Coincidence?

According to Wall Street analysts, the attempt by Apple to introduce a smaller and cheaper version of the iPad is viewed to be a big threat to Microsoft’s margins. Simply giving consumers a cheaper  and smaller iPad but may not win the hearts of consumers. Apple is putting a lot on the line to reinvent and add a new version of the iPad, since they already have higher sales compared to last year.

Whatever is in store for the world on the 23rd, it is surely another event Apple fans will look forward to. Every consumer, media, and technology analysts is going to be buzzing that day. Apple’s newest strategy is surely calculated and slated to give Microsoft and competitors a run for their money.

Kane Minks

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How Traditional Marketing Strategies Are Still At A Business’ Core Of Success by Kane Minks

Businessmen Marketing Sales Calls. Kane Minksby Kane Minks

Quite a number of studies have been done to determine which marketing strategies can warrant success, but with ever-changing global markets, companies need to be very innovative to come up with the best strategies that appeal to their target customers. However, it’s worth noting that what works for a particular company or product may not necessarily work for another. Some of these new marketing strategies that have proven effective over time are enumerated below.

  • Superior Product/Service

A great product or service is mightier than a good marketing campaign. This is one marketing principle that can build more prosperity than any other insight. This is not to say that if your product isn’t better than your competitors’ then your marketing cannot in any way communicate any unique or advantageous qualities to the market. But a much better product makes your ads more persuasive and more effectively boosts marketing success. Filling the void that exists in the market with a unique idea is one way of positioning your product or service above the competitors’, increasing market share and increasing sales and profits.

  • Public Relations

Hiring a suitable Public Relations (PR) agency can actually boost your business’ overall visibility and profitability. The agency’s role would be to get the necessary publicity by making sure that your business’ news, articles, and press releases get to the type of media outlets that is read by your target market. This publicity will increase your market visibility, credibility and sales. Examples of the media that your prospective customers get their information and news from include: newspapers, magazines, radio and TV.
Hiring a reputable PR agency that knows the influential journalists in your sector is more advantageous to you as they will be able to have any latest stories related to your organization covered in the media on a regular basis. PR firms are online and local. They have prices and plans that are matched to businesses at any level.

  • Build Strong Relationships with All Employees

Employees should be the most vital part of any company’s marketing strategy. If they feel strongly about the company, it easily reflects in their performance which helps create a positive impression on your customers and additionally within their social circles. Instilling a feel-good attitude in your employees is thus imperative in instilling in them a sense of satisfaction within the business and accordingly creating a positive image for your organization.

  • Run Promotional Offers

Running promotional offers definitely gets a lot of word-of-mouth publicity. For instance, you can decide to put your products half -price to increase traffic, get more people to talk positively about your company, and in the end convert the would-be customers to happy buyers.

You Can Make It Happen

There are many business and marketing strategies that work well. These are some of the tried and true methods that have worked time and again for businesses around the world. No matter what you choose, research and plan out a campaign that meets your current needs and will conform to the long-term goals of the business.

Kane Minks