How To Use The Internet To Control A Business’ Public Relations Presence by Kane Minks

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By Kane Minks

Regardless of whether you are an online business or a local company, online PR can have either a positive or negative effect on how the public views you. Today, with so many people engaged in online social media, business and online public relations are the driving force of success or failure. Large companies can typically bounce back from bad PR but small businesses can end up losing sales or worse close completely. This is why it is so important to monitor your online PR.

The reputation of any business is the key that will keep customers coming back or turn them away. Receiving bad PR can change the perception of a company to the consumer forever. In recent times, the NFL’s replacement referee blunder at the Sea Hawks and Packers football game has grown into a PR nightmare for most. The refs made a very controversial decision on a touchdown. The NFL still has not offered a complete explanation or solution to fans and stakeholders, or at least one that will satisfy the millions of still-angry fans. Fortunately, the NFL is a large enough organization to withstand this bad press. They are a case for what not to do in a public relations situation.

As a business owner or a representative that can speak on behalf of the company, everything you say and do can spread like wildfire over the Internet. Therefore, you need to monitor anything that is said and how it is said when you’re online. Commenting on social media sites, blogs, or your own website negatively is not going to earn your company very good reviews among consumers who have a choice of where and how they purchase products.

Positive online PR happens when the reputation of a business remains strong and positive in the eyes of the consumer. Not only is it important to have a social media presence online, but it needs positive updates on a regular basis. Just setting up a fan page on Facebook and never posting doesn’t gain you any PR at all. Social media is huge, so using it to your advantage is key to your business growth as well as keeping your PR positive.

Monitoring your social media comments as well as public forum columns will help you keep your company from increasing bad PR. There are even businesses that can assist your business with press releases and with monitoring the information being discussed about your business online in real time. Keep in mind that word of mouth via social media can spread in a matter of minutes to thousands and millions, which is why it is so important to keep your online comments positive and monitor things happening online.

Kane Minks

How Traditional Marketing Strategies Are Still At A Business’ Core Of Success by Kane Minks

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Quite a number of studies have been done to determine which marketing strategies can warrant success, but with ever-changing global markets, companies need to be very innovative to come up with the best strategies that appeal to their target customers. However, it’s worth noting that what works for a particular company or product may not necessarily work for another. Some of these new marketing strategies that have proven effective over time are enumerated below.

  • Superior Product/Service

A great product or service is mightier than a good marketing campaign. This is one marketing principle that can build more prosperity than any other insight. This is not to say that if your product isn’t better than your competitors’ then your marketing cannot in any way communicate any unique or advantageous qualities to the market. But a much better product makes your ads more persuasive and more effectively boosts marketing success. Filling the void that exists in the market with a unique idea is one way of positioning your product or service above the competitors’, increasing market share and increasing sales and profits.

  • Public Relations

Hiring a suitable Public Relations (PR) agency can actually boost your business’ overall visibility and profitability. The agency’s role would be to get the necessary publicity by making sure that your business’ news, articles, and press releases get to the type of media outlets that is read by your target market. This publicity will increase your market visibility, credibility and sales. Examples of the media that your prospective customers get their information and news from include: newspapers, magazines, radio and TV.
Hiring a reputable PR agency that knows the influential journalists in your sector is more advantageous to you as they will be able to have any latest stories related to your organization covered in the media on a regular basis. PR firms are online and local. They have prices and plans that are matched to businesses at any level.

  • Build Strong Relationships with All Employees

Employees should be the most vital part of any company’s marketing strategy. If they feel strongly about the company, it easily reflects in their performance which helps create a positive impression on your customers and additionally within their social circles. Instilling a feel-good attitude in your employees is thus imperative in instilling in them a sense of satisfaction within the business and accordingly creating a positive image for your organization.

  • Run Promotional Offers

Running promotional offers definitely gets a lot of word-of-mouth publicity. For instance, you can decide to put your products half -price to increase traffic, get more people to talk positively about your company, and in the end convert the would-be customers to happy buyers.

You Can Make It Happen

There are many business and marketing strategies that work well. These are some of the tried and true methods that have worked time and again for businesses around the world. No matter what you choose, research and plan out a campaign that meets your current needs and will conform to the long-term goals of the business.

Kane Minks