New Product Strategy Unveiled As Apple Inc. Is Expected To Release Yet Another Top Product by Kane Minks

Apple iPad iPhone iPad Mini. kane minks. By CrunchBase

by Kane Minks

After having a lot of criticisms about its newest iPhone, Apple Inc. has been rumored to release another new and improved iPad during an event at the end of this month or next month. The event will be hosted by the company and the company has not yet released any confirmation of what is going to happen on the said date. This new product aims to be ground-breaking and able to increase their market share across the board.

The iPhone 5 was introduced to the whole world this past September. The company said it’s the biggest and best thing that ever happened to iPhone since iPhone. One of its many highlights was its thinner build. Everything was made to be faster given its brand new chip. Download time was made much faster. Apple made a mark in the technology industry once again with the release of this iPhone model. Nevertheless, a lot of consumers and technologists in the business were not satisfied with its new map services. Indeed, the company apologized publicly for the lapses and promised to make amends accordingly. With all the rumors and speculations with the newest iPhone, Apple plans to make things even more exciting for consumers with its next and brand new release of its mini iPad.

The Rumored iPad Mini

Although there has been no confirmation from the company itself, there are rumors saying that on the 23rd of October, Apple will release its mini iPad. The screen is said to be from seven to eight inches. The size makes it possible to experience iPad in a mobile kind of way.
The expected date of release for the iPad Mini is just days before Microsoft Corporation unveils its new technologies, the Windows 8 and the Microsoft Surface Tablet. Microsoft happens to be Apple’s biggest competitor.

Coincidence?

According to Wall Street analysts, the attempt by Apple to introduce a smaller and cheaper version of the iPad is viewed to be a big threat to Microsoft’s margins. Simply giving consumers a cheaper  and smaller iPad but may not win the hearts of consumers. Apple is putting a lot on the line to reinvent and add a new version of the iPad, since they already have higher sales compared to last year.

Whatever is in store for the world on the 23rd, it is surely another event Apple fans will look forward to. Every consumer, media, and technology analysts is going to be buzzing that day. Apple’s newest strategy is surely calculated and slated to give Microsoft and competitors a run for their money.

Kane Minks

How Traditional Marketing Strategies Are Still At A Business’ Core Of Success by Kane Minks

Businessmen Marketing Sales Calls. Kane Minksby Kane Minks

Quite a number of studies have been done to determine which marketing strategies can warrant success, but with ever-changing global markets, companies need to be very innovative to come up with the best strategies that appeal to their target customers. However, it’s worth noting that what works for a particular company or product may not necessarily work for another. Some of these new marketing strategies that have proven effective over time are enumerated below.

  • Superior Product/Service

A great product or service is mightier than a good marketing campaign. This is one marketing principle that can build more prosperity than any other insight. This is not to say that if your product isn’t better than your competitors’ then your marketing cannot in any way communicate any unique or advantageous qualities to the market. But a much better product makes your ads more persuasive and more effectively boosts marketing success. Filling the void that exists in the market with a unique idea is one way of positioning your product or service above the competitors’, increasing market share and increasing sales and profits.

  • Public Relations

Hiring a suitable Public Relations (PR) agency can actually boost your business’ overall visibility and profitability. The agency’s role would be to get the necessary publicity by making sure that your business’ news, articles, and press releases get to the type of media outlets that is read by your target market. This publicity will increase your market visibility, credibility and sales. Examples of the media that your prospective customers get their information and news from include: newspapers, magazines, radio and TV.
Hiring a reputable PR agency that knows the influential journalists in your sector is more advantageous to you as they will be able to have any latest stories related to your organization covered in the media on a regular basis. PR firms are online and local. They have prices and plans that are matched to businesses at any level.

  • Build Strong Relationships with All Employees

Employees should be the most vital part of any company’s marketing strategy. If they feel strongly about the company, it easily reflects in their performance which helps create a positive impression on your customers and additionally within their social circles. Instilling a feel-good attitude in your employees is thus imperative in instilling in them a sense of satisfaction within the business and accordingly creating a positive image for your organization.

  • Run Promotional Offers

Running promotional offers definitely gets a lot of word-of-mouth publicity. For instance, you can decide to put your products half -price to increase traffic, get more people to talk positively about your company, and in the end convert the would-be customers to happy buyers.

You Can Make It Happen

There are many business and marketing strategies that work well. These are some of the tried and true methods that have worked time and again for businesses around the world. No matter what you choose, research and plan out a campaign that meets your current needs and will conform to the long-term goals of the business.

Kane Minks

International Success – How Shifting To A Global Strategy Requires The Right Entry To Succeed by Kane Minks

Shangai by night. Business in China. Kane Minksby Kane Minks

Many investors have turned to foreign markets with the view of doing better business and reaping large rewards. Though markets abroad offer the opportunity to flourish, practical experience has revealed they are not as easy to dominate as thought. This is due to different customs, business procedures, as well as different regulations that leave foreign investors in a disadvantaged position. Though foreign businesspeople may try and do good business, the local entrepreneurs always enjoy a remarkable advantage. Understanding the best market entry strategies for international business will make it easy for companies to enter foreign markets and succeed.

Go It Alone

There are many strategies available for those who plan to venture into foreign markets. One of the options is entering international markets alone. This means a business unilaterally enters a foreign market without the aid of other people or organizations. This is a very risky endeavor and a company should ensure that they have all the necessary resources before testing the waters. It has an advantage in the fact that if a company excels, it is going to enjoy great profits alone. On the other hand, it is going to suffer great losses if the business project does not succeed.

Owing to the perils involved, few companies are willing to venture into international markets alone. The resources required for a company to successfully venture into foreign markets depend upon a variety of factors. They include the nature of the company and the country in which the foreign market is found.

Partnerships

Many companies that delve into foreign markets they know little about enter in a partnership. This has a lot of advantages because the risks involved are shared by many companies and their strengths are shared. As such, the loss incurred by each company is greatly reduced. This is unlike the case where a particular company ventures into a foreign market alone.

For example, the Chinese government requires foreign businesses partner with Chinese companies for them to do business within China in most cases. This is greatly advantageous because the local company understands the local market better. Chances of the partnership excelling are higher as a result. This will help foreign companies, so they don’t waste time and money making mistakes as they try to familiarize with the local market.

Subsidiaries

Companies may also venture into foreign markets as subsidiaries. This is an international business market entry technique in which a company ventures into a local market as a subsidiary of a bigger parent company. Setting up a subsidiary company in a foreign country helps the subsidiary recruit local staff that is familiar with prevailing business procedures. It is therefore easier for the subsidiary to excel. Though a subsidiary operates almost independently, it receives guidance from the parent company. A subsidiary is treated like a local company and therefore enjoys any benefits offered by the foreign governments in which they are based.

Kane Minks

Strategic Planning in Business Today- The Importance of Incorporating Digital Media by Kane Minks

The Marketing Metrics Continuum provides tactical to strategic Kane Minks

by Kane Minks

Along with the more traditional forms of marketing, in the current business landscape, it is essential to plan strategically using digital media in your overall marketing strategy.

Digital media gives a business the ability to not only reach more people, but also to reach those people in a more time efficient manner for less money than any other type of medium available in the modern business landscape.

Digital media has the following advantages among other things:

1 – Strategic planning in digital media has the ability to create a long term strategy without long term expenditures.

Most of the money that is placed into Internet videos and other forms of content are done during the production phase. This is because the maintenance phase of digital media costs a great deal less than any other sort of media.

It does not cost anything to keep a video up on a video sharing site. Unless you as the business owner decide to take the video down, it will stay up for you and serve as a 24 hour, seven day a week public relations campaign. It can go viral at any time, creating even more PR for you without you having to spend a single dime.

2 – Online media also has the ability to incorporate itself more readily into off-line campaigns.

With many new online marketing tools, it is much easier to create off-line foot traffic through online mediums than it has ever been before. Because the major search engines have created a need for businesses to localize themselves in niche oriented markets, proper keyword optimization and digital media incorporation into a content marketing campaign will serve as another inroad into customer acquisition and customer retention.

It has never been easier to supplement an off-line marketing campaign with online marketing tools. There are more tools than ever before, both paid and free.

3 – Digital media gives companies the opportunity to try out new strategies and analyze results in real time.

There is no other medium that gives a business the ability to see the results of a campaign in real time. Online reviews can be given to a company while the customer is still in the store. Multivariate marketing campaigns can be tested within a matter of minutes and optimized on-the-fly to give a boost to short term and seasonal marketing campaigns. These strategies can then be tweaked without having to restart marketing campaigns for large amounts of money.

Kane Minks