How To Use The Internet To Control A Business’ Public Relations Presence by Kane Minks

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By Kane Minks

Regardless of whether you are an online business or a local company, online PR can have either a positive or negative effect on how the public views you. Today, with so many people engaged in online social media, business and online public relations are the driving force of success or failure. Large companies can typically bounce back from bad PR but small businesses can end up losing sales or worse close completely. This is why it is so important to monitor your online PR.

The reputation of any business is the key that will keep customers coming back or turn them away. Receiving bad PR can change the perception of a company to the consumer forever. In recent times, the NFL’s replacement referee blunder at the Sea Hawks and Packers football game has grown into a PR nightmare for most. The refs made a very controversial decision on a touchdown. The NFL still has not offered a complete explanation or solution to fans and stakeholders, or at least one that will satisfy the millions of still-angry fans. Fortunately, the NFL is a large enough organization to withstand this bad press. They are a case for what not to do in a public relations situation.

As a business owner or a representative that can speak on behalf of the company, everything you say and do can spread like wildfire over the Internet. Therefore, you need to monitor anything that is said and how it is said when you’re online. Commenting on social media sites, blogs, or your own website negatively is not going to earn your company very good reviews among consumers who have a choice of where and how they purchase products.

Positive online PR happens when the reputation of a business remains strong and positive in the eyes of the consumer. Not only is it important to have a social media presence online, but it needs positive updates on a regular basis. Just setting up a fan page on Facebook and never posting doesn’t gain you any PR at all. Social media is huge, so using it to your advantage is key to your business growth as well as keeping your PR positive.

Monitoring your social media comments as well as public forum columns will help you keep your company from increasing bad PR. There are even businesses that can assist your business with press releases and with monitoring the information being discussed about your business online in real time. Keep in mind that word of mouth via social media can spread in a matter of minutes to thousands and millions, which is why it is so important to keep your online comments positive and monitor things happening online.

Kane Minks

Strategic Planning in Business Today- The Importance of Incorporating Digital Media by Kane Minks

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by Kane Minks

Along with the more traditional forms of marketing, in the current business landscape, it is essential to plan strategically using digital media in your overall marketing strategy.

Digital media gives a business the ability to not only reach more people, but also to reach those people in a more time efficient manner for less money than any other type of medium available in the modern business landscape.

Digital media has the following advantages among other things:

1 – Strategic planning in digital media has the ability to create a long term strategy without long term expenditures.

Most of the money that is placed into Internet videos and other forms of content are done during the production phase. This is because the maintenance phase of digital media costs a great deal less than any other sort of media.

It does not cost anything to keep a video up on a video sharing site. Unless you as the business owner decide to take the video down, it will stay up for you and serve as a 24 hour, seven day a week public relations campaign. It can go viral at any time, creating even more PR for you without you having to spend a single dime.

2 – Online media also has the ability to incorporate itself more readily into off-line campaigns.

With many new online marketing tools, it is much easier to create off-line foot traffic through online mediums than it has ever been before. Because the major search engines have created a need for businesses to localize themselves in niche oriented markets, proper keyword optimization and digital media incorporation into a content marketing campaign will serve as another inroad into customer acquisition and customer retention.

It has never been easier to supplement an off-line marketing campaign with online marketing tools. There are more tools than ever before, both paid and free.

3 – Digital media gives companies the opportunity to try out new strategies and analyze results in real time.

There is no other medium that gives a business the ability to see the results of a campaign in real time. Online reviews can be given to a company while the customer is still in the store. Multivariate marketing campaigns can be tested within a matter of minutes and optimized on-the-fly to give a boost to short term and seasonal marketing campaigns. These strategies can then be tweaked without having to restart marketing campaigns for large amounts of money.

Kane Minks